Regional Economic Development
Northern Virginia is akin to a well diversified investment portfolio, with a nice mix of countervailing industries and a well balanced set of strategic advantages within its four county region.

Nashville does live up to its billing as "Music City USA" in a study released last week by the National Endowment for the Arts... A Nashville Area Chamber of Commerce study conducted by Patrick Raines, dean of the College of Business Administration and an economics professor at Belmont University showed that the Nashville music industry made a total economic impact of $6.4 billion, including $2.64 billion of direct economic impact and a $2.42 billion impact from music-related tourism.

Market Analysis
Sales within the Photographic Market declining due to a transition away from traditional darkrooms which relay on timers and a shift to Digital Photography...

A Strong Secondary Market diverting sales of NEW Products in exchange for USED Products. Given the lack of innovation there is necessarily no motivation to buy New. (Case Study: Innovation Cycle within IPOD devices)

Optimization issues of Reach, Representation and Fit exist within the Company X distributor network for key growth markets

Corporate Strategy
We think that automotive suppliers provide a model for positioning around systems/solutions in an industry.  Components, Integrated Systems, Modules are often the positioning.  For example, “Parker Means Components, Systems, Partnerships That Work”...  Build a primary branding strategy around the company name, shifting to language such as, "The Most Comprehensive Portfolio of Efficient XXX Systems, Components, Solutions For The White Goods Industry".   Your ECXX Technology becomes the basis of a secondary message, where ECXX instead is used to create a defensible position in the fact that its outperforms the competition, 2 to 1.